I help a limited number of companies with their digital strategy, and assist investors analyzing companies with an internet component. I’ve consulted for many well-known mainstream media brands and investors. I also assist several early stage companies.
I have significant expertize is in turn-arounds, as well as the overhaul and extension of existing brands, especially the integration of social media on content-driven sites. I’ve re-invented brands from the bottom up (FastCompany.com is one example.) I’ve helped companies better monetize their existing sites and better extend their offline brands online.
I’ve assisted top executives from large media brands create new websites and digital revenue streams; evaluated acquisition of prominent business and political websites; and advised start ups on content and technology strategy, including correcting early missteps.
If you’re interested in talking to me, drop me an e-mail at emsussman(at)gmail.com.
Core strengths
–Assisting in all aspects in deployment of new websites, or re-launches
–Social media integration, especially opportunities to increase traffic and user engagement
–Revenue source evaluation, new revenue opportunities, risk factors
–Technology evaluation, including strength and limitations of existing software platforms and systems
–Assembling and/or running interim management of teams, including technology, sales, marketing, business development, design and user experience, editorial, multi-media, social media/community management
–Tech vendor and biz dev contract evaluations and negotiations
–Traffic evaluation, including referrals, SEM, SEO, internal page views (strength of archive), and upside potential
–User Engagement evaluation to assess and improve depth of connection to visitors
–Content strategy, including video/multi-media
–P&L reviews, especially for digital publishing companies
