Ed Sussman consults with start ups, multi-nationals, large media companies and private investors concerning digital, print, sales, event/conference and business development strategy, including creating major new revenue producing products.
I also occasionally assist investors, including private equity funds, analyzing companies with an internet component. I’ve consulted for many well-known mainstream media brands and investors in the Unites States and Latin America. I also assist early stage companies and start ups on a very limited basis, very occasionally serving on Boards of Directors.
I have helped clients to the overhaul and extension of existing brands into new revenue producing opportunities. I’ve re-invented national brands from the bottom up, I’ve helped companies better monetize their existing sites, including through more expert monetization of advertising, and I have helped better extend their offline brands online. For example, I have significant experience creating multi-thousand person paid attendance conferences for media brands. I oversaw the Inc. 500 conference for four years, which I extended as the Inc. 5,000 conference, in tandem with a new digital editorial product. The changes created several million dollars a year in new revenue.
I’ve assisted C-level executives from large media brands create new websites and digital revenue streams; evaluated acquisition of prominent business and political websites; and advised start ups on content, business model, staffing and technology strategy, including correcting early missteps. On a very select basis, I will assist start ups I am also advising to obtain funding.
While I do not offer my legal services, I have significant experience evaluating partnership and business development deals with major international brands.
If you’re interested in talking to me, drop me an e-mail at firstname.lastname@example.org I am able to share information about who some of my clients are after executing an NDA.
–Assisting in all aspects in deployment of new digital brands, or re-launching old brands
–Create new products with significant revenue streams.
–Social media integration and optimization, especially opportunities to increase traffic and user engagement
–Revenue source evaluation, new revenue opportunities, risk factors
–Technology evaluation, including strength and limitations of existing software platforms and systems
–Assembling and/or running interim management of teams, including technology, sales, marketing, business development, design and user experience, editorial, multi-media, social media/community management
–Tech vendor and biz dev contract evaluations and negotiations
–Traffic evaluation, including referrals, SEM, SEO, internal page views (strength of archive), and upside potential
–User Engagement evaluation to assess and improve depth of connection to visitors
–Content strategy, including video/multi-media
–P&L reviews, especially for digital publishing companies